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Writer's pictureMark Pearlman

Finance professor creates multi-media content to teach high schoolers financial literacy, life skills

As seen in Rutgers Business School's 2024 iMPACT Report:

Finance professor John Longo has made a career of advising people on how to invest their money and teaching students about some of the sophisticated aspects of finance.


Now, he's focusing on more fundamental money lessons that are meant to educate a new generation about how to save money and other life habits to help prepare them for financial independence.


Longo and his co-founder Mark Pearlman, a media and marketing professional, announced the roll-out of the +Club after piloting the teaching content at Newark's West Side High School and a boot camp at Rutgers University-Newark.


"Underserved communities in New Jersey face a critical need for access to financial literacy education," said Longo, a distinguished professor of professional practice who works as chief investment officer and portfolio manager for Beacon Trust when he's not teaching. "Many individuals and families lack access to the knowledge and skills necessary to navigate today's complex financial landscape, often leading to limited opportunities for socioeconomic advancement."


Longo and Pearlman created multi-media content that teaches students about financial concepts, like using credit cards and living within your means. Lessons about money, the stock market, the economy and bankruptcy are delivered in two sections: Money 101 and Money 201. Some of the most compelling content is videos relating the lived experiences of adult role models about belonging, time management, uncertainty, and healthy relationships.


"Our initiative aims to foster good financial habits and behaviors, putting students on a long-term path to building wealth and, ultimately, financial independence," said Pearlman, who has a track record of nonprofit activism.

"Our goal is to ensure financial literacy for all," Longo said, "and we're starting in our own backyard."



Professor John Longo teaching financial concepts to students during a boot camp at Rutgers University-Newark.


"Our initiative aims to foster good financial habits and behaviors, putting students on a long-term path to building wealth and, ultimately, financial independence," said Pearlman, who has a track record of nonprofit activism.

"Our goal is to ensure financial literacy for all," Longo said, "and we're starting in our own backyard."



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